Social Media Strategy
Discovery Phase (Week 1):
Initial Meeting: Spend 1 hour meeting with your team to understand your business goals, sales targets, marketing budget, and existing social media efforts.
Data Analysis: Allocate 5 hours for researching and analyzing your current social media performance. Identify key metrics such as engagement rates, conversion rates, customer lifetime value, and return on investment (ROI).
Competitive Analysis: Assess your competitors’ social media presence and identify successful strategies they are implementing.
Audience Research: Conduct thorough audience research to understand your target demographics, their preferences, online behavior, and social media platform preferences.
Fine-Tuning Meeting: Spend 1 hour discussing the initial findings, clarifying any questions, and gathering additional input from your team.
Strategy Development Phase (Week 2-3):
Platform Selection: Based on the audience research and competitive analysis, determine the social media platforms that align best with your target audience and business objectives.
Content Strategy: Develop a comprehensive content strategy that outlines the types of content to be created (e.g., articles, videos, infographics), the frequency of posting, and the key messages to be conveyed.
Engagement Strategy: Define how you will engage with your audience, including responding to comments, direct messages, and participating in relevant industry conversations.
Advertising Plan: Determine the budget allocation for social media advertising campaigns, including targeted ads, sponsored content, and influencer partnerships.
Measurement Framework: Establish key performance indicators (KPIs) to track the success of your social media strategy. This may include metrics such as reach, engagement, website traffic, lead generation, and conversions.
Fine-Tuning Meeting: Spend 1 hour reviewing and refining the developed strategy with your team.
Strategy Delivery Phase (Week 4):
Presentation of Strategy: Allocate 2 hours for delivering a comprehensive presentation of the social media strategy, including the platform selection, content strategy, engagement strategy, advertising plan, and measurement framework.
Q&A and Discussion: Dedicate 1 hour to address any questions, provide clarifications, and gather feedback from your team.
Strategy Documentation: Provide a detailed written document summarizing the strategy, including actionable recommendations, timelines, and responsible team members.
Final Meeting: Spend 1 hour wrapping up the program, discussing next steps, and ensuring that all necessary materials and resources are provided to implement the strategy effectively.
Throughout the 4-week program, I will work closely with your team, ensuring that all relevant data and insights are considered, and that the developed strategy aligns with your specific business objectives and targets.
Rating: ★★★★★ (5/5)
Pauline came highly recommended as a social media guru, and her impact on our business has been truly transformative. Over the past five years, we had hired several experts to design our yearly strategies, but Pauline’s out-of-the-box thinking and creativity in content, advertising campaigns, and copywriting have taken us to new heights.
Unlike the cookie-cutter strategies we had received in the past, Pauline’s fresh perspective has brought a breath of fresh air to our digital presence. Her innovative ideas and unique approach have set us apart from the competition, and the results have been outstanding.
The value Pauline has brought to our business cannot be overstated. We have seen a remarkable return on investment, far surpassing our expectations. Her creative content and advertising campaigns have captivated our target audience, boosting brand visibility and generating remarkable success.
Tyler, Sydney 2023