Navigating the Social Media Landscape for 2024: A Comprehensive Training Course for Business Professionals

COURSE LAUNCHES 21ST NOVEMBER 2023 – Sign up NOW ! 

Dive into the digital age with our course, “Navigating the Social Media Landscape for 2024: A Comprehensive Training Course for Business Professionals“. Specifically tailored for professionals stepping into social media marketing roles or new business owners who aim to master this digital realm.

This 6-week journey unpacks 13 essential social media modules, focusing on platforms like Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Pinterest, as well as emerging platforms like X and Threads. Each module offers insights into trend analysis, community management, video marketing, influencer marketing, content strategies, the use of social media tools, and much more.

Executed gradually, this course provides an immersive learning experience. You’ll skillfully traverse real-world scenarios, preparing to navigate your business’s digital challenges, transforming you into a social media expert.

So, are you ready to revolutionize the way your business taps into the Social Media narrative? Embark on this transformative journey with us. A brighter digital future for your business awaits.

COURSE CONTENTS

Course Module 1: The Social Media Landscape Today: A New Approach

Course Outline:

Exploring the influence of social media in today’s world; addressing common concerns about its impact on marketing; mastering the guiding rules for effective social media marketing.
Analyzing successful and unsuccessful campaigns, with a focus on learning from real-world examples and experiences.
Unveiling AI tools like ChatGPT, MidJourney for streamlining social media content creation.
Identifying the significant players and choosing the most relevant social platforms for targeted demographics.
Establishing your digital identity on various online platforms.

Course Module 2: Tricks of the Trade with Facebook

Course Outline:

Understanding the dynamics of Facebook algorithms and relevance of engaging content.
Discussion of successful Facebook post attributes and 20 engaging post formats for visibility and shares.
Comprehending the workings of Facebook Marketplace and Facebook Remarketing.
Showcasing and examining successful posts and case studies from a wide variety of global businesses using Facebook.

Course Module 3: The Power of Visual Narratives with Instagram

Course Outline:

Profiling active Instagram users and the strategies adopted by popular brands on the platform.
Exploring how to fully leverage Instagram’s potential, with a special focus on Reels and Stories.
Unlocking the power of hashtags – how to use them effectually and not overdo it.
Understanding Instagram’s role in immediate customer feedback and how to utilize Instagram analytics for actionable insights.

Course Module 4: Harnessing Online Video through Facebook, Instagram, TikTok, and YouTube

Course Outline:

Understanding the increasing significance of video in business marketing, supported by statistics and trends.
Mastering video creation strategies, including tips from YouTube’s Creator Playbook and the latest AI tools.
Unveiling the benefits and barriers of live-streaming videos, their usage by businesses, and the legal attributes of live content streaming.

Course Module 5: Growing Your Business with LinkedIn

Course Outline:

Introduction to LinkedIn’s potentials and strategies for B2B sales.
Uncovering the best practices for effective LinkedIn prospecting.
Understanding sponsored content options and the necessity of LinkedIn guidelines for employees.

Course Module 6: Navigating Social Media Advertising

Course Outline:

Maximizing advertising options across social media networks to enhance reach.
Understanding Meta’s Ads Manager and special features like Carousel Ads, Lead Ads, and Facebook’s Canvas.
Strategizing customer list usage to curate custom audiences.

Course Module 7: Exploring the World of Pinterest

Course Outline:

Understanding Pinterest user base, marketer usage, and business pages.
Exploring case studies, best practices, and guidelines for better utilization of Pinterest.

Course Module 8: Trending Apps: Snapchat & TikTok

Course Outline:

Understanding the concepts of ephemerality in social networks and youth audience attraction to these platforms.
Exploring strategies for marketing through Snapchat and TikTok.

Course Module 9: Engaging Your Audience – Community Management and Influencer Marketing

Course Outline:

Exploring techniques for effective engagement with social media followers and influencers.
Understanding the role of customer service on social media and the importance of connecting with local influencers.

Course Module 10: X as New Twitter & Introduction to Threads

Course Outline:

Understanding X and Threads, their similarities, and differences.
Maximizing X as a marketing tool and the future of Threads.

Course Module 11: Social Media Tools & Tips

Course Outline:

Understanding what to measure in social media and the top tools for effective management.
Discovering current social media trends and preparing for future ones.

Course Module 12: Social Media Monitoring

Course Outline:

The emphasis on the importance of listening to audiences before speaking; unveiling tools for effective social media monitoring.
Understanding the legal aspects of social media monitoring under NZ’s Harmful Digital Communications Act.

Course Module 13: Future Trends in Social Media

Course Outline:

Predicting future social media trends based on current trajectories;
Preparing for future changes in the social media landscape.

This is a six-week course with 2 modules dropping each week !