Snapchat has released a few notable new features in the past month, with some speculating that they did it to keep up with their wildly successful competitor Instagram. Whatever the reason, the new updates offer more options than ever for people who want to grow a following for their business!
Have you updated your Snapchat app yet? If you’re on the fence because of the huge update, let me reassure you that the changes are more cosmetic than anything – some added functionality that can really do a business account good, but nothing that would require an all new learning curve. So don’t hesitate, click the update button and get on board with all the new stuff Snapchat users are going crazy over!
To make the transition easier for some of you who might be wondering about it, I took the time to jot down a few notes on what I found useful and interesting about the latest Snapchat version.
Let’s start with its most controversial addition, the Snap Map. According to Snapchat, it’s a whole new way to explore the world, find friends, and find new places to hang out, but a few people have called it unsafe and a potential security risk. While that may be true for some people, a business can only benefit from having other people know where they are!
Think about it – if you were a food truck, a caterer, or an event planner, you could instantly broadcast where your next masterpiece would be. It may even work for brick and mortar stores, helping your clients find you easily.
If you’re like most small business owners, though, you may be using a single phone for personal use as well as to manage your business’ Snapchat account. No worries – you can easily opt out of the feature once business hours are up to keep your personal whereabouts private.
Snapchat’s old rule about keeping videos around for only 24 hours has been tossed out the window. Users can now set their snaps to hang around forever by choosing an option in the timer selection found in the top right of the screen once they take a photo.
Now that you can keep snaps up indefinitely, you can run promotions for extended periods of time using the same image. On top of that, you can keep important snaps up for when people find you online that can show what your business is all about at a glance.
While there have been several additional updates that have given Snapchat users more creative options such as the option to draw with multicolored emojis, it’s the option to create custom filters that really excites me.
Snapchat says that since so many people are using their filters, they decided to let them make their own! Users can now modify the filters that they use on their images by changing text, emojis, and anything else at their disposal and using the filter over and over again.
If you have a business, how having your own filter is a plus and almost a no-brainer. It isn’t a free service, though. For every custom filter, you have to shell out USD 5.99, which is probably spent somewhere else, like on boosting your posts or promoting on other platforms. Still, it’s worth the occasional splurge.