Well, Influencers have built up an audience that know, like and trust them. They consume content AND they engage on things.
There are two types of Influencers – SUPER Influencers which are the superstars who have thousands upon millions of followers – And cost of per post starts in the thousands.
AND there are the Micro Influencers who have under 30,000 followers but they have a highly engaged audience who consume all their content.
So how do these influencers help you?